In an age of the consumer knowing what they want and then wanting it now, it is imperative that businesses utilize all of the possible tools to reach them. The emergence of the internet has put the power of commerce at the fingertips of the consumer. The platform that is social media has enabled the consumer to build both social and business connections, along with the ability to share and collaborate with friends and online contacts. With the wide use of smart phones by today’s consumers, the social media platform gives your business the ability to expand its brand to people on the go and not to just those tied to a PC in their home. Today’s social media platforms provide a cost effective means to implement marketing campaigns targeted to your audience.
Does your company have a webpage? How are you reaching people in the online world? A casual night of prime time television viewing will prove just how vital the social media platform has become. Advertisers are no longer flashing their web page address at the end of their ads, but rather their Facebook or Twitter page links. Web pages are becoming obsolete as a way to reach and market to your demographic. Social media is no longer a “fad” but more of the way we live today. Companies who realize this will prosper. Can you afford to be left behind while others endorse and thrive through this media platform?
While social media can do great things to expand your brand and business, it can also be a detriment if you do not have a solid strategy in place. A commitment is also needed to get the most out of social media. In an age of decreased workforces and the worry about the bottom line, it becomes difficult to check your email, let alone manage all your social media marketing. With a well-managed social media marketing plan, your business can level the playing field with larger corporations by reaching clients and customers locally, nationally and globally. It’s that important.
Meet the owners:
Barb Wilson created Social Media Marketing Matters, SM3, in January 2011 to assist businesses in the management of their social media. Her experience with the social media world began informally when she developed, incorporated, and maintained a softball page for her church’s three teams in addition to her personal pages. As interest by her and others grew, she was asked to assist a local business with some social media work. Through that work, she participated in a social media manager training program in which more than 5,000 people have been involved in and through that, SM3 was developed.
Prior to SM3, Barb spent thirteen years working at a Child Development Center for a large healthcare system in Northwest Ohio. She began as an assistant preschool teacher and worked her way up to the director position for five years. With this position she was able to grow her skills in customer services, time management, development and maintenance of an annual budget, schedules, process evaluation, policy development, scheduling, and over all knowledge of a corporate business structure.
Barb graduated from Northwood High School, Owens Community College, and Bellevue University with degrees in Early Childhood Education and Business Management. In 2012 she completed a Masters Certification in Social Media with The University of San Francisco.
In addition to SM3, Barb became a Director Consultant for BNI NW OH in November 2013 and is a wife and full time mom of three daughters and one son. Outside of her family time, she enjoys being active at her local church, scrapbooking, and being outdoors.
Co-Owner Scott Wilson brings with him expertise and experience in the fields of Emergency Response and General Industry. Scott has been in General Industry for over 17 years specifically in the Auto and Steel sectors. He also brings over 20 years experience in Emergency Services, particularly in the Fire, EMS, Homeland Defense, and Security. Scott also has expertise in Health and Safety (OSHA), Environmental (EPA), and Transportation (DOT).
Scott is a graduate of South Point High School and attended Hocking College in Nelsonville, Ohio in the Fire and Emergency Services Program. He has also attended numerous Local, State and Federal training programs in the field of Fire, EMS, and Homeland Security. On the Industrial side, Scott has OSHA 511 and 501 certifications. Scott is a certified State of Ohio Fire Instructor, EMS Special Topics Instructor and American Heart Association CPR Instructor.
In addition to his commitment to the fire and ems sector, Scott is a husband and dad to three active daughters and one son. Scott enjoys in his spare time reading, playing and watching sports, history, and following current events.