About SM3:

        In an age of the consumer knowing what they want and then wanting it now, it is imperative that businesses utilize all of the possible tools to reach them. The emergence of the internet has put the power of commerce at the fingertips of the consumer. The platform that is social media has enabled the consumer to build both social and business connections, along with the ability to share and collaborate with friends and online contacts. With the wide use of smart phones by today’s consumers, the social media platform gives your business the ability to expand its brand to people on the go and not to just those tied to a PC in their home. Today’s social media platforms provide a cost effective means to implement marketing campaigns targeted to your audience.

        Does your company have a webpage? How are you reaching people in the online world? A casual night of prime time television viewing will prove just how vital the social media platform has become. Advertisers are no longer flashing their web page address at the end of their ads, but rather their Facebook or Twitter page links. Web pages are becoming obsolete as a way to reach and market to your demographic. Social media is no longer a “fad” but more of the way we live today. Companies who realize this will prosper. Can you afford to be left behind while others endorse and thrive through this media platform?

        While social media can do great things to expand your brand and business, it can also be a detriment if you do not have a solid strategy in place. A commitment is also needed to get the most out of social media. In an age of decreased workforces and the worry about the bottom line, it becomes difficult to check your email, let alone manage all your social media marketing. With a well-managed social media marketing plan, your business can level the playing field with larger corporations by reaching clients and customers locally, nationally and globally. It’s that important.